Pursue (A-Z) Laudably

Project 09 — Art Direction / Cover Art & Merchandise

Lil Durk / Deep Thoughts

Artist
Lil Durk
Scope
Album cover art, merchandise campaign, Free Durk capsule
Year
2025
Press
Hypebeast

About the project

Cover art and the merchandise campaign for Lil Durk's Deep Thoughts: The Voice graphics across tees and hoodies, the album drop, and the Free Durk capsule that followed.

From album covers to merch drops, translating an artist's world into pieces people wear.

Credits

Art direction & cover
PAZL®
Merchandise design
PAZL®
Creative direction
Fred Saint Foster
Artist
Lil Durk