Pursue (A-Z) Laudably

Project 11 — Collaboration / Courtside

Cease & Desist × Atlanta Hawks × Michelob Ultra

Brands
Cease & Desist, Atlanta Hawks, Michelob Ultra
Scope
Courtside collaboration: limited cap, cans, courtside activation
Year
2025
Press
People

About the project

A courtside collaboration between the Atlanta Hawks and Michelob Ultra: an ultra-limited cap crafted by Cease & Desist, the matching cans, and a courtside activation at State Farm Arena.

PAZL® designs and art-directs collaborations between artists and brands, from the product to the campaign.

The Atlanta Hawks × Michelob Ultra cap, front The Atlanta Hawks × Michelob Ultra cap, side The cap with the Michelob Ultra cans The cap and cans, second view Diptych: the collaboration courtside, two frames The courtside setup from above People: Repping Atlanta, the Real Housewives of Atlanta cast courtside in the caps

Credits

Design & art direction
PAZL®
Creative direction
Fred Saint Foster
Cap
Cease & Desist
Brands
Atlanta Hawks, Michelob Ultra