Creative Direction / Brand Collaboration

J.I.D × Kellogg's

Client: Kellogg's Frosted Flakes, J.I.D
Scope: Design, campaign imagery, packaging and merch bundle
Year: 2026
Drop: "Day Ones" limited edition
Press: Complex

About the project

Design for the "Day Ones" collaboration between J.I.D and Kellogg's Frosted Flakes: a campaign shot at home with Tony the Tiger, a limited-edition cereal box, and a ringer tee bundle.

PAZL® curates collaborations between brands to create products that authentically connect with both audiences.

J.I.D seated beside Tony the Tiger with the Day Ones cereal box

Diptych: J.I.D and Tony the Tiger among records and the cereal box, and a second campaign image

Diptych: the Day Ones bundle, two layouts

Credits

Design: Fred Saint Foster / PAZL®
Artist: J.I.D
Brand: Kellogg's Frosted Flakes