Pursue (A-Z) Laudably

Project 17 — Wardrobe / Album Campaign

SoFaygo / Pink Heartz

Artist
SoFaygo
Label
Cactus Jack, Atlantic
Scope
Debut album campaign wardrobe: leather racing jacket and pants
Year
2022

About the project

Campaign wardrobe for Pink Heartz, SoFaygo's debut album: a black leather racing jacket with the album's thorned heart across the back and the SoFaygo wordmark on the chest, with matching leather pants piped in pink.

Wardrobe built for an album rollout: one look that carries the record's identity through the campaign and the press.

Pink Heartz, SoFaygo's debut album cover SoFaygo in the Pink Heartz leather jacket Diptych: the jacket back with the thorned heart, and the front with the SoFaygo wordmark SoFaygo seated in the full look on set Diptych: the leather pants on the rail, and the zip detail Jimmy Kimmel holding up Pink Heartz on Jimmy Kimmel Live

Credits

Wardrobe design
PAZL®
Creative direction
Fred Saint Foster
Artist
SoFaygo