Project 01 — Creative Direction / Art Direction

Yung Miami / Watch Dis!

Artist: Yung Miami
Scope: Creative direction, cover art, CD packaging, campaign photography, film
Year: 2026
Film: Take Me to Chanel
Press: Pitchfork

About the project

Creative direction for Yung Miami's Watch Dis!: the single cover, a campaign shot across Miami in gold on a white Mercedes 500 SL, and the Take Me to Chanel film.

Art direction plays a crucial role in telling an artist's story. Visuals that align with the sound connect with the audience on a deeper level.

FilmTake Me to Chanel · 1:32

Diptych: the Watch Dis! single cover, and the CD mockup

Diptych: Yung Miami in gold on the trunk of the white Mercedes 500 SL, and seated on the open trunk

Yung Miami beside the convertible, palms and skyline

Diptych: gold bangles on the steering wheel, and Yung Miami in the rear-view mirror

Diptych: Yung Miami in the garage at night, two frames

The convertible on the causeway, Miami skyline

Credits

Creative direction: Fred Saint Foster
Art direction & production: PAZL®
Artist: Yung Miami
Photography: Brandon Almengo
Film direction: Leff