Pursue (A-Z) Laudably

Project 19 — Fashion Design / Brand Development / Creative Direction

Cease & Desist

Brand
Cease & Desist
Role
Co-founder, Creative Director
Scope
Leather goods, denim, accessories, campaign film
Year
2022, Sunset Rodeo

About the project

PAZL® leads the design department of the independent luxury brand Cease & Desist as its Creative Director, overseeing a portfolio that includes leather goods, denim and accessories.

Co-founded by Fred Saint Foster, the brand combines luxury fashion with streetwear, from the first sketch to the finished piece.

Cease and Desist brown leather puffer vest with shearling hood
Cease and Desist moto look Cease and Desist campaign image
Two Cease and Desist leather looks, studio Full-length black leather Cease and Desist look with wordmark Cease and Desist pleated denim, front and back Cease and Desist pleated denim shorts on the rocks at dusk
Cease and Desist look, full length Cease and Desist design sketches
CommercialSunset Rodeo · 0:57

Credits

Creative direction
Fred Saint Foster
Design
PAZL®
Brand development
PAZL®
Film direction
JMP
Photography
Fidias Desir, Neri