Project 20 — Commercial Film / Creative Direction, Production & Brand Development

Future / Sinsational Perfume

Client: Future, Freebandz
Scope: Commercial film, campaign photography
Year: 2021

About the project

PAZL® directed, wrote and produced the commercial for Sinsational, Future's perfume: a garden in the clouds, built in camera, with campaign stills shot on set.

From album covers to music videos and commercials, translating a client's vision into compelling visuals is the foundation of every campaign.

Diptych: Sinsational campaign stills, the model among pink and purple flowers against the sky

Triptych: three Sinsational campaign stills from the garden in the clouds

Credits

Direction & production: PAZL®
Creative direction: Fred Saint Foster
Artist: Future
Photography: Christian Cody