Pursue (A-Z) Laudably

Creative Direction / Merchandise Development

Future / Freebandz

Client
Future, Freebandz
Scope
Creative direction, album and tour merchandise, campaign photography and film
Years
2017–2021
Watch
Sticks Up ↗
Press
WWD · The FADER

About the project

As creative director for Future, PAZL® designed and developed merchandise across High Off Life, Pluto × Baby Pluto, the Nobody Safe Tour, the Legendary Nights Tour × Reebok and more, alongside campaign photography and film.

By applying fashion expertise to merch, the studio treats each drop as a brand in its own right, with a focus on quality and execution.

Credits

Creative direction
Fred Saint Foster
Merchandise design
PAZL®
Artist
Future
Label
Freebandz
Photography
[PHOTOGRAPHER]