Pursue (A-Z) Laudably

Project 24 — Merchandise / Album Campaign

Wizkid / Made in Lagos

Artist
Wizkid
Scope
Album merchandise
Year
2020

About the project

Merchandise for Wizkid's Made in Lagos: the wordmark across tees, hoodies and jackets, from the range to the artist wearing it.

Merch is treated as its own drop: each piece designed to stand alone and to sell the record.

Credits

Merchandise design
PAZL®
Creative direction
Fred Saint Foster
Artist
Wizkid